Logo Design Process

cw logodesignWhy is it important to follow a design process when designing a logo?

To have an effective logo, your logo must accurately reflect the core focus of your business and this can best be done with strategic planning.

Careful planning eliminates wasted time and money. By breaking the logo design into separate parts, the research and brainstorming, the symbol, the font, and the color palette, you are ensured that each element of the logo is what you want and what works best for your company. Following a process ensures that nothing is overlooked and that every aspect gets our full attention. 

Our logo design Process:

Evaluation and Research

• Evaluate and examine any existing logo and brand identity
• List clients credibility traits
• Question clients buissness goals
• Define the needs and objectives of the brand identity and logo
• Define the clients personality
• Research Clients Competition

Write a Situation Analysis

• Reiterate information gathered through evaluation
• State Needs/Objectives
• Suggested Solutions and explanation

Design Process

• Brainstorm ideas on paper
• Get Feedback
• Further develop several ideas digitally in black and white
• Get Feedback
• Look at situation analysis again and make sure the design is still heading down the right path.

Color Theme Development

• Study the meanings of different colors and decide on a few options that will reflect the right identity for the client
• Further develop a few ideas in color
• Get Feedback
• Look at situation analysis again and make sure the design is still heading down the right

Develop Chosen Logo

• Create different versions, black and white, color, simplified…
• Create usage examples
• Decide on Standards Guidelines
• Corporate Standards Guidelines
• Corporate identity presentation

Here are a few of our favorite examples:

Tags: process, branding, needs analysis, brand identity, logo, planning