Free Digital Marketing Strategy

cw slideshow 9 18 18 slide1A Digital Strategy is the series of actions you take to help you achieve your overarching marketing goal.

Digital Marketing Campaigns are the building blocks or actions within your strategy that move you toward meeting that goal.

This is a generalized strategy meant to be applied to various businesses however if you’d like to get a personalized report created from 10 hours of research into your business, services, products, current media assets, and target audience, contact me and I would be happy to help you.

 

Free Digital Marketing Strategy

Marketing Objectives:

Build subscribers/audience
Generate leads
Conversion to paid services or products

Marketing Goals:

Sales funnel and email lead capture
Reach the right audience
Convert followers to consulting and programs subscribers or product or service purchasers
Audit traffic and content with insights and analytics
Consistent new content (Audit existing content and identify gaps)
Improve website usability
Audit and plan/target your paid media (google AdWords, Facebook ads, etc.)
Search engine optimize website
Maximize mobile impact
Target ads to audience
Utilize automation software with analytics

Buyer Personas/Demographics

Target Audience
Define your target audience with as much detail as possible. Example might be:
Facebook Page Demographics
% of women and average age
% of men and average age
Locations of audience
Current number of followers

Website Demographics

To be determined after using google analytics

Tools

Email campaigns
Facebook Page
Facebook groups and messenger
Instagram
YouTube
Website
Cross posting scheduling Program like Hootsuite
Google Seach
Google Analytics
Social Media Analytics

Current Media assets

Evaluate your current media analytics.  What is missing? What is not working? What is working? Do you have the assets that your target audience is most likely to be using? Examples: Instagram, Youtube, Facebook, Tumblr, LinkedIn, Behance, Etc.

Most Common Marketing Campaigns 

Linked In ads
Facebook Ads
Facebook messenger bots
Sales funnel and email lead capture
Facebook and Instagram viral/organic marketing
Facebook groups
Short YouTube and Facebook videos to reach audience
Instagram Ads
Special Offers
Sales Funnels

Audit your existing content

Revisit after google analytics has been running for awhile

Look for gaps in your existing content

Is the most important action you want them to take predominant on your website? (this is your point of entry)

Do you need more variety of content on Facebook and more consistent postings (Ideal goal would be two images, one blog post, and one video each day)

Do you need to embed google analytics on your website so you can analyze your audience and conversions?

Are your Facebook ads and content targeted to your target audience/ideal client?

Are you sharing relevant content in groups to maximize reach?

Have you audited your website to determine how to maximize efficiency, usability, and consistency

Have you updated your Website plugins?

Are you sharing viral videos on your Facebook page?

Are you Inviting people to like your page who have reacted to your posts

Do you auto Schedule your posts for consistency and reach?

Do you use Facebook Slideshows?

Have you targeted your SEO?

Are you using Instant Articles for blog posts

Are you using Images in Blog Posts?

Are you sharing your blog posts to Facebook Groups?

Content Creation Plan

Plan your content to ensure it is relevant.

Here is an example of a content creation plan:

Title

Format

Goal

Promotional Channels

Purpose

Frequency

Priority

Quotes and messages

Images and slideshows

Reach audience to funnel to website (free calls and programs)

Facebook (page and groups), Instagram

Audience building, empowering women entrepreneurs

Goal: 2 a day

High

10 min tip videos

Video

Reach audience to funnel to website (free calls and programs)

Facebook (page and groups)and YouTube

Audience building, building trust with audience

Goal: 3 a week

High

Promo Ads for free consulting calls

Images, Video

Reach audience to funnel to website (free calls and programs)

Facebook, Instagram, YouTube

Audience building, Funnel, email capture

Goal: Create two and schedule posting

High

Promo Ads for Programs

Images, Video

Reach audience to funnel to website (programs)

Facebook, Instagram, YouTube, Website

Funnel, Email Capture

Goal: Create two and schedule posting

High

Landing page for free consulting calls

Html, CSS, Wordpress

funnel to website (programs)

Website

Funnel, Email Capture

Create

High

Blog Posts

Html, CSS, Wordpress

funnel to website (free calls and programs)

Website, Share in Facebook page and groups

Funnel, Email Capture

Goal: 3 a week

High

Budget

An average Digital Marketing Budget is between $1000 - $3000 a month. A marketing budget really depends on how much you want to put into your marketing.  You can start smaller at $600 a month (monthly retainer) and re-evaluate after you get some information from analytics but keep in mind that this will slow down your timeline for seeing results. If the above goals are too time consuming as far as content creation, you can look for collaborators for blog post writing and get help with image creation. Automatic/scheduling of posts with programs like Hootsuite is a huge timesaver and can offer you more analytics about your social media accounts than found within the programs themselves.

cw slideshow 9 18 18 slide4Personalized

Digital Marketing Strategy

Above was a general strategy meant to be applied to various businesses however if you’d like to get a personalized report created from 10 hours of research into your business, services, products, current media assets, and target audience, contact me and I would be happy to help you.

A personalized Digital Marketing Strategy is the series of actions you take to help you achieve your overarching marketing goal.  It is the building blocks or actions within your strategy that move you toward meeting that goal. For a set low price of $50, we can evaluate your digital marketing needs and provide you with a report which you can either use as a guide to do your own marketing or we also offer Digital Marketing Management Services and can handle it for you. Send me a message if your curious and you think we can help your business.

Tags: Digital Marketing, Media, Marketing, Social Media Marketing, Process, Usability, Planning, Leads, Adwords, Analytics, Research, Tools, Crossposting, Instagram, SEO, Search Engine Optimization, Sales Funnel, Facebook Ads, Targeted Content, Target Audience