How to build a Facebook Page

CW buildfbToday we are going to learn how to create a facebook page and hit the ground running, but before we begin You must already have your own Facebook account before you can create a Facebook page.

Start your page

Step 1: We will begin by opening facebook and Clicking the drop-down arrowon the Toolbar, then selecting Create Page.

Step 2: You will see A list of categories. Select the relevant category, enter the basic information for your organization, then click Get Started.

Step 3: The setup form will appear. Enter the requested information, then follow the steps to create your Facebook page.

The Facebook page will appear. From here, you can customize your page using the Admin Panel, invite people to like the page, and create posts.

 

Customizing a Facebook page

There are many ways to customize the appearance of your Facebook page. Here are some basic tips that will help to make your page look more polished and professional.

  • Use large, high-quality images for your profile picture and cover photo.
  • Choose a short name for the page because it will also be the page URL.
  • If you want people to be able to review your page, you will need to include a street address for the organization.

Using a Facebook page

Before you can share anything on the page's Timeline, you'll need to make sure you're using Facebook as the page administrator. To do this, sign in to your personal Facebook account, click the drop-down arrow on the Toolbar, and select the page name below Use Facebook as.

To switch back to your personal Facebook account, click the drop-down arrow, then select your name.

Adding page administrators

After you create a Facebook page, you will be the only person who is allowed to edit the page information and post updates to the page's Timeline. However, if you'd like to give other people permission to do these things, you can add them as page administrators. To add a page administrator, click Edit Page near the top of the screen, then select Manage Admin Roles.

Managing a Facebook page

While there are many ways to manage a page, these tips should help you get started.

  • Share responsibly: Just like with your personal Facebook account, it's important tothink before you share. A Facebook page is a public face for your organization, so it’s best not to share anything that could be considered offensive or derogatory.
  • Engage your audience: Many people create pages as a way to promote their businesses and post advertisements on Facebook. While there's nothing wrong with using a Facebook page this way, it's important to make sure the things you share will be relevant to the people who've liked your page. Posting constant advertisements and updates may become annoying to followers, which could lead them to unlikeorunfollow your page.
  • Experiment: There's no formula for creating a successful Facebook page, so you'll want to try different things to see what works best for you and your audience. One suggestion is to spend some timereviewing more popular Facebook pages. Pay attention to the kinds of posts they share, and see how they connect with their followers.
  • Give the key details (summary found under – more info on about page on the left) in the About section. Be sure and include a link to your website
  • Provide as many details as possible in the full About description. (your story) Be sure and include a link to your website
  • Make sure the most important apps are visible (left-side menu). (this is set up in settings-edit page)
  • Connect Instagram and other pages and groups in the settings
  • Make sure you have some content before you share it. One of these should be a pinned post that people will see when they visit the page at the top. This will be similar to what you put in my story but should also include links to all your media and programs. It’s also a welcome post.
  • Offer your audience valuable content
  • Give your audience a free offer during your live (capture email to build your email list)
  • From the free offer, Setup a funnel to your product or services

There are certain aspects for which Facebook is ideal, including the following:

  • Making it easy for your ambassadors to share your vision with their social circles.
  • Showcasing your efforts – the people you help every day, the reason behind your goal, and the change you want to make in the world.
  • Building a vibrant online support community, which leads to increased credibility and trust.

Use Facebook Insights

Utilize the Facebook's Page Insights feature to find out when your followers use Facebook the most, allowing you to schedule content when they would be more likely to see it.

Facebook Insights is a very powerful tool for those wanting to track user interaction on their Facebook Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active users to better understand page performance.

By using Facebook Insights you’ll be able to determine the best time of day to post, the best day of the week to post and what type of content is most popular. It is important to note that the Facebook Insights tool is constantly updated to reflect your page’s developments and any patterns that may form. So you’ll need to keep checking back to keep in the loop.

Engage with your audience

Use your Page to give Facebook users an idea of what your organization does in real life.  Plug events, fundraisers, meetings and other activities. Publish insightful and interesting information in your status updates, ask your fans what they think with polls or when you post videos, photos or other links. Ask your fans to utilize the Share options when you publish to your Wall, so that friends in their networks can also find out about your organization.

If you’re trying to build a community on Facebook that requires conversation, in other words, you need to talk back. You don’t have to answer every question or comment, but an occasional reply gives the impression that an organization is engaged with its followers and interested in what they have to say. Facebook is a social network (emphasis on the social) and communication is at the core of social networking.

Need some help with this?

I can help you. 

I have put together someFacebook Business Page packages.

Tags: digital marketing, social media marketing, facebook