How to be a GREAT client

CW goodclientYes, you should expect great work from the people you do business with, but you will greatly improve your odds of receiving good work if you yourself are a great client. Here are some tips and tricks we can all use to be better professionals.

Passionate Purpose

As the movers and shakers of the business world, whether small or large, we all embrace and incorporate passion in our lives. From working with clients and projects we feel passionate about to our time spent in the company of family and friends. Clients that we have found to be our favorites to work with are the ones who are also passionate about their businesses. That passion and excitement is incredibly contagious. It doesn’t matter what the business is; if they are excited, we will get excited with them.

Continue Reading

Case Study: Marketing Strategy: marketing-strategy

CW casestudy marketingDoing case studies is a method of research. Case studies are in-depth investigations into real-life cases based upon data and research that help you to identify a problem and suggest strategies and resolutions. It also an important way to see how other put key concepts into action.  I will from time to time share what I have learned in my case studies here.

Case Study: Marketing Strategy for

PluginsPLUS PLUSfx Version 4 release

 

Continue Reading

The most important components in an online sale process

CW salescomponantsThere are five components in the online sales process. Information sharing, ordering, payment, fulfillment and service and support. As a consumer myself who shops both Online and at "brick and mortar" stores, these are the two Steps that I feel are the most important.

Information Sharing

Consumers gather information about potential products and services that fit their needs. Sellers provide the majority of this information through their marketing and PR efforts. This information is offset by smaller inputs from third parties including consumer groups, friends, relatives, and other opinion leaders.

Continue Reading

The impact of the internet on education

CW internetimpactSince it is was my intention while in school to focus on creating educational multimedia for children, I wanted to focus my research on something that would be related and could prove useful to my chosen field. I would like to focus on 3 areas that the Internet can be or is used to improve education. Interactivity, Collaboration, and communication

Computers have transformed the educational process. They have created a new approach to the learning experience in traditional and non-traditional classroom settings. Computer-assisted instruction has been common for a long time, but the development of multimedia and the World Wide Web has presented many new opportunities for educators. What does the Internet have to offer education?

Continue Reading

Copyright and Trademark Myths

CW copyritetrademarksI recently did some extensive research into copyright as it pertains to the internet and logo design. The most important tip I learned was that the more original and different the identity is from it''s competition, the easier it is to protect, registering a mark gives it the best protection, and proper research beforehand will help the designer avoid being held responsible should there be any litigation. (Designing brand Identity, Pg. 127) I have learned what the different symbols mean and what qualifies you to use them. I was surprised to learn that you can us TM (Trademark) and SM (service mark) without registering the trademark. Only the (R) requires registration for use.

I thought that the common myths listed in Designing brand Identity where very interesting, so I did some online research to find the answers.

Myth: Once you register a trademark, you own it forever and for everything. (Pg. 127)

The truth is that using the name before the public gives ownership of a trademark, not registering it. A Registered Trademark is protected for 10 years. After 5 years, you can choose to renew it. (NationalTechCenter) Protecting the trademark helps you to enforce any copyright infringement. 

Continue Reading

More Articles ...