Doing case studies is a method of research. Case studies are in-depth investigations into real-life cases based upon data and research that help you to identify a problem and suggest strategies and resolutions. It also an important way to see how other put key concepts into action. I will from time to time share what I have learned in my case studies here.
Case Study: Marketing Strategy for
PluginsPLUS PLUSfx Version 4 release
There are five components in the online sales process. Information sharing, ordering, payment, fulfillment and service and support. As a consumer myself who shops both Online and at "brick and mortar" stores, these are the two Steps that I feel are the most important.
Consumers gather information about potential products and services that fit their needs. Sellers provide the majority of this information through their marketing and PR efforts. This information is offset by smaller inputs from third parties including consumer groups, friends, relatives, and other opinion leaders.
Since it is was my intention while in school to focus on creating educational multimedia for children, I wanted to focus my research on something that would be related and could prove useful to my chosen field. I would like to focus on 3 areas that the Internet can be or is used to improve education. Interactivity, Collaboration, and communication
Computers have transformed the educational process. They have created a new approach to the learning experience in traditional and non-traditional classroom settings. Computer-assisted instruction has been common for a long time, but the development of multimedia and the World Wide Web has presented many new opportunities for educators. What does the Internet have to offer education?
I recently did some extensive research into copyright as it pertains to the internet and logo design. The most important tip I learned was that the more original and different the identity is from it''s competition, the easier it is to protect, registering a mark gives it the best protection, and proper research beforehand will help the designer avoid being held responsible should there be any litigation. (Designing brand Identity, Pg. 127) I have learned what the different symbols mean and what qualifies you to use them. I was surprised to learn that you can us TM (Trademark) and SM (service mark) without registering the trademark. Only the (R) requires registration for use.
I thought that the common myths listed in Designing brand Identity where very interesting, so I did some online research to find the answers.
Myth: Once you register a trademark, you own it forever and for everything. (Pg. 127)
The truth is that using the name before the public gives ownership of a trademark, not registering it. A Registered Trademark is protected for 10 years. After 5 years, you can choose to renew it. (NationalTechCenter) Protecting the trademark helps you to enforce any copyright infringement.